Madeira travel guide

SherryStay Destination Guide

Madeira

Atlantic island of year-round spring — levada walks, sea cliffs and Funchal wine.

Portugal

About Madeira

Madeira is not just another island — it is the Atlantic's luxury spa, the precise meeting of dramatic landscape and service of the highest order. Instead of hotel chains, here you stay in quintas — historic heritage estates converted into refined boutique hotels, with personal service, private botanical gardens and an unbroken view of cliffs plunging into the blue. Nature, too, reveals itself differently: rather than jostling on crowded trails, a private walk with an expert guide along the island's levadas — its historic water channels — leads you through ancient Laurisilva forest to hidden waterfalls, with a picnic waiting at a lookout only locals know. The sea here is not merely scenery but the menu itself: in the evening you settle into Funchal's leading chef restaurants to taste the local espada, landed from the boat that same morning, beside a glass of aged Madeira wine from cellars centuries old. This is not an island of mass tourism but a holiday for people who value quality and privacy — a place where the dramatic scenery and the meticulous service meet at every turn.

Sherry's Take

Stay in Funchal (the Lido/hotel zone) for the easiest base, then day-trip to the mountains. Do a levada walk early before clouds roll in, and ride the cable car up to Monte then the wicker toboggans down.

Best For

CouplesNatureHikingWineMild winter sun
Go in
AprilMayJuneSeptemberOctober
Avoid if possible

Where to Stay

Funchal (Sé / old town)

Cafés, market, harbour, restaurants

Funchal Lido / Hotel Zone

Sea-pool promenade, resort hotels

Ponta do Sol

Sunniest spot, digital-nomad village, calm

São Vicente / Porto Moniz

North coast, natural lava pools, dramatic

Money-Saving Tips

  • 1Eat the daily catch and espetada (beef skewers) at local restaurants away from the marina.
  • 2The Funchal cable car + levada walks cost a fraction of organised jeep tours.
  • 3Poncha (the local sugarcane drink) at a village bar beats hotel cocktail prices.

Getting Around

  • 1Madeira (FNC) airport is ~20 min east of Funchal; airport bus (Aerobus) or taxi.
  • 2A rental car unlocks the mountains and north coast — roads are excellent but steep and tunnelled.
  • 3Buses (Horários do Funchal) cover the city and nearby coast cheaply.

Most Common Mistake

Expecting big sandy beaches — Madeira is volcanic, with sea-pools and pebble/shingle. Go for the nature, not the sand (or ferry to Porto Santo for the beach).

Ideal Stay

57 nights

Combine with
  • Porto Santo (2h15 ferry)
  • Lisbon (1h40 flight)

Hotels Sherry Recommends

Useful Local Hotel Phrases

Portuguese
  • HelloOláo-LA
  • Thank youObrigado / Obrigadao-bri-GA-do
  • PleasePor favorpor fa-VOR
  • Check-inRegisto / check-inre-JEESH-too
  • Check-outSaída / check-outsa-EE-da
  • HotelHotelo-TEL
  • ReceptionReceçãore-se-SOWN
  • BreakfastPequeno-almoçope-KE-noo-al-MO-soo
  • Wi-FiWi-Fiwee-fee
  • TaxiTáxiTAK-see
  • AirportAeroportoa-e-ro-POR-too
  • Train stationEstaçãosh-ta-SOWN
  • HelpSocorroso-KO-rru
  • How much?Quanto custa?KWAN-too-KOOSH-ta
  • Where is...?Onde fica...?ON-de-FEE-ka