SherryStay Destination Guide
Madeira
Atlantic island of year-round spring — levada walks, sea cliffs and Funchal wine.
About Madeira
Madeira is not just another island — it is the Atlantic's luxury spa, the precise meeting of dramatic landscape and service of the highest order. Instead of hotel chains, here you stay in quintas — historic heritage estates converted into refined boutique hotels, with personal service, private botanical gardens and an unbroken view of cliffs plunging into the blue. Nature, too, reveals itself differently: rather than jostling on crowded trails, a private walk with an expert guide along the island's levadas — its historic water channels — leads you through ancient Laurisilva forest to hidden waterfalls, with a picnic waiting at a lookout only locals know. The sea here is not merely scenery but the menu itself: in the evening you settle into Funchal's leading chef restaurants to taste the local espada, landed from the boat that same morning, beside a glass of aged Madeira wine from cellars centuries old. This is not an island of mass tourism but a holiday for people who value quality and privacy — a place where the dramatic scenery and the meticulous service meet at every turn.
Stay in Funchal (the Lido/hotel zone) for the easiest base, then day-trip to the mountains. Do a levada walk early before clouds roll in, and ride the cable car up to Monte then the wicker toboggans down.
Best For
Where to Stay
Funchal (Sé / old town)
Cafés, market, harbour, restaurants
Funchal Lido / Hotel Zone
Sea-pool promenade, resort hotels
Ponta do Sol
Sunniest spot, digital-nomad village, calm
São Vicente / Porto Moniz
North coast, natural lava pools, dramatic
Money-Saving Tips
- 1Eat the daily catch and espetada (beef skewers) at local restaurants away from the marina.
- 2The Funchal cable car + levada walks cost a fraction of organised jeep tours.
- 3Poncha (the local sugarcane drink) at a village bar beats hotel cocktail prices.
Getting Around
- 1Madeira (FNC) airport is ~20 min east of Funchal; airport bus (Aerobus) or taxi.
- 2A rental car unlocks the mountains and north coast — roads are excellent but steep and tunnelled.
- 3Buses (Horários do Funchal) cover the city and nearby coast cheaply.
Most Common Mistake
Expecting big sandy beaches — Madeira is volcanic, with sea-pools and pebble/shingle. Go for the nature, not the sand (or ferry to Porto Santo for the beach).
5–7 nights
- • Porto Santo (2h15 ferry)
- • Lisbon (1h40 flight)
Useful Local Hotel Phrases
Portuguese- HelloOláo-LA
- Thank youObrigado / Obrigadao-bri-GA-do
- PleasePor favorpor fa-VOR
- Check-inRegisto / check-inre-JEESH-too
- Check-outSaída / check-outsa-EE-da
- HotelHotelo-TEL
- ReceptionReceçãore-se-SOWN
- BreakfastPequeno-almoçope-KE-noo-al-MO-soo
- Wi-FiWi-Fiwee-fee
- TaxiTáxiTAK-see
- AirportAeroportoa-e-ro-POR-too
- Train stationEstaçãosh-ta-SOWN
- HelpSocorroso-KO-rru
- How much?Quanto custa?KWAN-too-KOOSH-ta
- Where is...?Onde fica...?ON-de-FEE-ka
Madeira at a glance
- Madeira is in Portugal.
- The nearest airport to Madeira is Madeira / Cristiano Ronaldo (FNC).
- Getting in from the airport takes 20–30 min to Funchal.
- The best way in is Aerobus airport shuttle or taxi; rent a car for the island.
- A day in Madeira costs roughly €60–100 per person on a budget, €130–250 mid-range and €400+ at the luxury end.
- Sherry suggests 5–7 nights in Madeira.
- November is usually the cheapest month to visit Madeira, August is the busiest, and May offers the best value.
Common questions
- Does Madeira have beaches?
- Mostly pebble/shingle and sea-pools — it’s volcanic. For real sand, ferry to Porto Santo. Come for nature, not the beach.
- Do I need a car in Madeira?
- Yes for the mountains and north coast; Funchal itself is walkable with buses. Roads are excellent but steep and tunnelled.
- How many days for Madeira?
- 5–7 nights to mix Funchal, several levada walks and the north/west coasts.
- When is the best time to visit?
- Year-round mild; April–June and September–October are ideal. Winter is popular for sun-seekers.
- Is Madeira good for remote work?
- Yes — there’s an established digital-nomad scene (Ponta do Sol), good fibre and cafés.
Where to stay in Madeira
Looking for hotels in Madeira? It helps to decide on an area first — our guide to where to stay in Madeira sets out which neighbourhoods suit which kind of trip.
Around Funchal the options include Barcelo Funchal Oldtown, Central Suite in Funchal 1N, Act - Bus Turistico City Sightseeing Funchal and Central Studio in Funchal 3S.
Around Central the options include Central Suite in Funchal 3N and Central Suite in Funchal 2N.
Around Line the options include 1st Line Flat I and 1st Line Flat II.
Elsewhere in the city you will also find Vass, Avenida Arriaga 806 Top Floor, Hotel Catedral, The Wine Lodges, Art House Funchalet, Residencial da Queimada de Baixo, Indigo Madeira - Marina Club, Tropical Sun, Tropical Sun by MHM, São Francisco Accommodation, House With 4 Bedrooms in Funchal, With Enclosed Garden and Wifi - 5 km, Residencial Chafariz, Sé Boutique Hotel, Hotel Apartamentos Reno, Antonella Home Funchal and Hotel Madeira.
