SherryStay Destination Guide
Madeira
Atlantic island of year-round spring — levada walks, sea cliffs and Funchal wine.
About Madeira
Madeira is not just another island — it is the Atlantic's luxury spa, the precise meeting of dramatic landscape and service of the highest order. Instead of hotel chains, here you stay in quintas — historic heritage estates converted into refined boutique hotels, with personal service, private botanical gardens and an unbroken view of cliffs plunging into the blue. Nature, too, reveals itself differently: rather than jostling on crowded trails, a private walk with an expert guide along the island's levadas — its historic water channels — leads you through ancient Laurisilva forest to hidden waterfalls, with a picnic waiting at a lookout only locals know. The sea here is not merely scenery but the menu itself: in the evening you settle into Funchal's leading chef restaurants to taste the local espada, landed from the boat that same morning, beside a glass of aged Madeira wine from cellars centuries old. This is not an island of mass tourism but a holiday for people who value quality and privacy — a place where the dramatic scenery and the meticulous service meet at every turn.
Stay in Funchal (the Lido/hotel zone) for the easiest base, then day-trip to the mountains. Do a levada walk early before clouds roll in, and ride the cable car up to Monte then the wicker toboggans down.
Best For
Where to Stay
Funchal (Sé / old town)
Cafés, market, harbour, restaurants
Funchal Lido / Hotel Zone
Sea-pool promenade, resort hotels
Ponta do Sol
Sunniest spot, digital-nomad village, calm
São Vicente / Porto Moniz
North coast, natural lava pools, dramatic
Money-Saving Tips
- 1Eat the daily catch and espetada (beef skewers) at local restaurants away from the marina.
- 2The Funchal cable car + levada walks cost a fraction of organised jeep tours.
- 3Poncha (the local sugarcane drink) at a village bar beats hotel cocktail prices.
Getting Around
- 1Madeira (FNC) airport is ~20 min east of Funchal; airport bus (Aerobus) or taxi.
- 2A rental car unlocks the mountains and north coast — roads are excellent but steep and tunnelled.
- 3Buses (Horários do Funchal) cover the city and nearby coast cheaply.
Most Common Mistake
Expecting big sandy beaches — Madeira is volcanic, with sea-pools and pebble/shingle. Go for the nature, not the sand (or ferry to Porto Santo for the beach).
5–7 nights
- • Porto Santo (2h15 ferry)
- • Lisbon (1h40 flight)
Hotels Sherry Recommends
Useful Local Hotel Phrases
Portuguese- HelloOláo-LA
- Thank youObrigado / Obrigadao-bri-GA-do
- PleasePor favorpor fa-VOR
- Check-inRegisto / check-inre-JEESH-too
- Check-outSaída / check-outsa-EE-da
- HotelHotelo-TEL
- ReceptionReceçãore-se-SOWN
- BreakfastPequeno-almoçope-KE-noo-al-MO-soo
- Wi-FiWi-Fiwee-fee
- TaxiTáxiTAK-see
- AirportAeroportoa-e-ro-POR-too
- Train stationEstaçãosh-ta-SOWN
- HelpSocorroso-KO-rru
- How much?Quanto custa?KWAN-too-KOOSH-ta
- Where is...?Onde fica...?ON-de-FEE-ka
