SherryStay Destination Guide
Positano
The vertical village of the Amalfi Coast — pastel houses spilling down the cliff to the sea.
About Positano
Positano is not just another town on the Italian coastline — it is an insane vertical fantasy that looks as if it were born from an Impressionist painter’s dream. It is built entirely on a near-vertical cliff that drops straight into the turquoise water of the Tyrrhenian Sea, with pastel cube houses — pink, yellow, peach and terracotta — stacked one on top of another like a child’s building blocks. There are no streets here in the ordinary sense; life in Positano is an endless maze of narrow stairs, steep alleys, balconies overflowing with bougainvillea and the intoxicating scent of giant lemons and citrus blossom filling the hot air. It is brazen, insanely expensive and demands an unreasonable effort from your knees, but when you stand on the cliff with a glass of cold white wine as the sun begins to set, it is hard to find a more dramatic, sexy place on earth. The only way to experience it is on foot, and it is going to hurt: you descend hundreds of winding steps past little shops of white linen clothes and local sandal-makers who craft custom leather sandals for you on the spot — only to realise that every step you went down toward the beach you will have to climb back up at the end of the day. And while all the day-trippers pack the famous main beach (Spiaggia Grande) like sardines, take the narrow, charming path that skirts the cliff westward, and within a ten-minute walk along the sea you reach Fornillo Beach — smaller, far quieter, ringed by high cliffs and full of a wilder, more authentic local vibe. And the easiest tip of all: don’t pay hundreds of euros for a private boat to see Positano from the sea (its most beautiful angle) — buy a simple ticket for the public ferry (traghetto) that links the coastal towns, and as you approach the jetty from below, with the whole town towering above you like a giant colourful wall, you get the most insane frame there is — for just a few euros.
Pack light. Positano has almost no car access to its hotels — it's all stairs, and a big suitcase becomes a nightmare. Better to arrive and leave by ferry: the view from the water is worth the ticket alone.
Best For
Where to Stay
Centre, near Spiaggia Grande
In the thick of it; relatively fewer stairs
The upper town
Crazy views and nicer prices; lots of stairs
Fornillo
The quieter second beach; 10 min walk from the centre
Money-Saving Tips
- 1June and September give the same sea and light at 30–40% less than August.
- 2Ferries between the coast towns are cheaper and more scenic than private taxis.
- 3A lunch of panini from the deli — in Positano a sit-down restaurant is a serious expense.
Getting Around
- 1Ferries to Amalfi, Sorrento and Capri (€10–25) — the beautiful, convenient way.
- 2The SITA bus along the coast — cheap but crowded in season.
- 3Within the village: feet and stairs. Lots of stairs.
Most Common Mistake
Arriving with a rental car. Parking is rare and wildly expensive, the road is narrow and jammed — you do the Amalfi Coast by ferry and bus.
2–3 nights
- • Amalfi & Ravello
- • Capri
- • Naples/Sorrento
Hotels Sherry Recommends
Useful Local Hotel Phrases
Italian- HelloCiaoCHOW
- Good morningBuongiornobwon-JOR-no
- Thank youGrazieGRAH-tsyeh
- PleasePer favorepair fah-VOH-reh
- Check-inRegistrazionereh-jee-strah-TSYOH-neh
- Check-outPartenzapar-TEN-tsah
- HotelAlbergoal-BAIR-go
- ReceptionReceptionreh-SEP-shon
- BreakfastColazioneko-lah-TSYOH-neh
- Wi-FiWi-Fiwee-FEE
- TaxiTaxiTAK-see
- AirportAeroportoah-eh-ro-POR-to
- BeachSpiaggiaSPYAH-jah
- HelpAiutoah-YOO-toh
- How much?Quanto costa?KWAN-toh KOS-tah
- Where is...?Dov'è...?doh-VEH
