Sherry's Take

Stay in Union Square / Nob Hill for transit + walkability, or Hayes Valley / Mission for restaurants and a more local feel. Skip "Fisherman's Wharf" hotels — overpriced and far from anything else.

Best For

FoodiesCultureCouplesWalkingTech tourists
Go in
MayJuneSeptemberOctober
Avoid if possible
JulyAugust

Where to Stay

Union Square / Nob Hill

Hotels, shopping, cable cars, central transit

Hayes Valley

Boutique shops, restaurants, mid-city, hipster-elegant

Mission

Burritos, murals, dive bars, walkable nightlife

Embarcadero / Financial District

Waterfront walk, Ferry Building food market, business-trip base

Marina / Cow Hollow

Yuppie, near Golden Gate Park + Bridge access

Money-Saving Tips

  • 1CityPASS or the Go San Francisco Pass pays for itself if you do 3+ paid attractions (Alcatraz, Aquarium, etc).
  • 2Ferry Building marketplace food vendors are cheaper and better than the Fisherman's Wharf chain restaurants.
  • 3Cable cars are $8 a ride — buy a 3-day Visitor Passport ($35) instead.

Getting Around

  • 1SFO → Union Square: BART subway $10.50, 30 min, every 15 min. Far cheaper than rideshare ($60+).
  • 2MUNI buses + Metro + cable cars all use Clipper card or the MuniMobile app — $2.50 a ride, day pass $5.25.
  • 3San Francisco is hilly — wear shoes you can climb in, and budget extra rideshare for late-night uphill returns.

Most Common Mistake

Packing for "California summer" in July — the city is foggy and 60°F when the rest of CA is 90°F.

Ideal Stay

35 nights

Combine with
  • Napa Valley (1h 30m)
  • Muir Woods (45 min)
  • Half Moon Bay (45 min)
  • Sausalito (15 min by ferry)

Hotels Sherry Recommends